Project title: Tourist promotion of the Zrinski family thematic routes in the cross-border region, “Routes of the Zrinskis”.
Project duration: 16 months (1.4.2014. – 31.7.2015.)
Partners: Szigetvári Várbaráti Kör (Hungary – lead partner/beneficiary)
MMC – Museum of Medimurje Cakovec (Croatia – partner)
HICS – Humán Innovációs Csoport Nonprofit Korlátolt Felelősségű Társaság (Hungary – partner)
Associate partner: Tourist Board of Medimurje County
Total value of the project: 449.015,00 EUR
EU co-financing via the Hungary-Croatia IPA Cross-border Co-operation Programme 2007-2013: 371.253,65 EUR
The EU co-financed project “Routes of the Zrinskis” is a cross-border project involving partners from Svigetvar, Hungary and Medimurje County, Croatia. All of the partners are dedicated to preserving and promoting the legacy of the Zrinski Family. The traditions, history, locations and monuments that are linked to the Zrinski Family are considered valuable assets for the development of tourism in both regions. Members of the Zrinski family were politicians, diplomats, Croatian viceroys, soldiers, businessmen, poets and supporters of the sovereignty of the Croatian-Hungarian Kingdom. As well, Nikola IV. Zrinski (1508-1566) and Nikola VII (1620 – 1664) were considered European celebrities during their time.
The main aim of the project is to establish thematic routes through which tourists will be able to explore the history of the Zrinski family in Croatia and Hungary. The project also aims to present information on the Zrinskis and the route to users through the use of high technology at new information points established in the project. As well, the project will present information on possible visits and the history of the areas included in the thematic route.
The thematic route will connect the whole area of Medimurje County and will build on similar routes in Hungary. This will ensure that the cultural and historical heritage of the Zrinski family can be used for tourism purposes, while at the same time enhance public awareness about the Zrinski family and their impact on the region’s history and identity. The content of the project is based the legacy the Zrinskis left on the region in the 16th and 17th centuries. Through the use of modern educational content and high technology, the thematic routes will be considered competitive tourism offers with 21st century characteristics.